Once again, Gareth Pugh collaborated with film maker Ruth Hogben and music artist Matthew Stone for his SS2012 fashion film.

The SS2012 collection was shown on a runway with the film as background in Paris last week.

Gareth Pugh is always ahead of his time and he is able to take the audience with him through his design and film. This season he shows a combination of futuristic armor, minimal black and white, as well as sporty versus body conscious. The women he has in mind is clearly strong and unique.